近日，教育部公布了第三批国家级一流本科课程认定结果。国际学院院长林中燕教授担任课程负责人的《农村电商精准推广虚拟仿真实验教学项目——以闽东"中国食用菌之都"（宁德古田）为例》荣获国家级一流本科课程认定。课程团队包含taptap点点入口国际数字经济学院院长林中燕教授、副院长王莹教授，厦门大学彭丽芳教授、西安交通大学李琪教授、taptap点点入口经济与管理学院陈燕予副教授等。
Recently, the Ministry of Education of China announced the third batch of Chinese national first-class undergraduate course recognitions. Among the recognized projects is the “Virtual Simulation Experiment Teaching Project for Precision Promotion in Rural E-commerce - A Case Study of Gutian, Ningde, the ‘Capital of Edible Fungi in China’ in Eastern Fujian,” led by Professor Lin Zhongyan, Dean of the International Digital Economy College (IDEC) at Minjiang University. The course team includes Professor Lin Zhongyan; Professor Wang Ying, Vice Dean of IDEC; Professor Peng Lifang from Xiamen University; Professor Li Qi from Xi’an Jiaotong University; Associate Professor Chen Yanyu from the College of Economics and Management at Minjiang University, among others.
项目立足“数商兴农”场景化应用，在《电子商务概论》课程框架下，以闽东“中国食用菌之都”古田菌菇电商为对象，依托电子商务国一流专业建设点及塞浦路斯欧洲大学中外合作办学专业，融入课程思政，基于农村电商精准推广知识点，通过跨平台Unity3D引擎创建和管理复杂的农村电商3D场景和交互式体验，面向海内外预设开放环境，培养“懂产品、会推广、能经营”的高素质创新型农村电商专门运营人才，具有高度的可推广性。
The project is based on the application of “Digital Business for Rural Revitalization” scenarios. Within the framework of the Introduction to E-commerce course, it focuses on the e-commerce of edible fungi in Gutian, the “Capital of Edible Fungi in China” in eastern Fujian. Drawing on the strengths of the National First-Class Undergraduate Program in E-commerce and the Sino-Foreign Cooperative Education Program with the European University Cyprus, the project integrates ideological and political education into the curriculum. Grounded in key concepts of precision marketing for rural e-commerce, it employs the cross-platform Unity3D engine to build and manage complex 3D rural e-commerce scenarios and interactive experiences. Designed for a preset open environment accessible to both domestic and international participants, it aims to cultivate high-quality, innovative rural e-commerce specialists who are product-savvy, promotion-proficient, and operation-capable. This teaching model is designed with high potential for widespread adoption.
项目于2020年9月上线，同年，团队“深度对接产业链人才需求的电子商务本科教学探索与实践”荣获福建省高等学校教学成果一等奖。获福建省发改委批准建设“福建省协同创新院电子商务分院”，在多届中国·海峡创新项目成果交易会上表现突出，在省发改委考核中连续获评优良；互联网创新研究中心获福建省教育厅批准为福建省高校特色新型 A 类智库，获福建省妇联批准成立全省首个数字经济与女性发展研究中心。团队先后获评省级巾帼文明岗、福州市五一先锋号等荣誉；专业稳居软科中国大学B+行列，连续多年获评校友会应用型大学电子商务类6星级顶尖专业。
The project was launched in September 2020. That same year, the team’s project “Exploration and Practice of E-commerce Undergraduate Teaching Deeply Aligned with Industry Chain Talent Needs” won the First Prize of Fujian Provincial Teaching Achievement Award for Higher Education. The team also secured approval from the Fujian Provincial Development and Reform Commission to establish the “E-commerce Branch, Fujian Collaborative Innovation Institute,” and has performed prominently at multiple sessions of the China Straits Innovation and Projects Fair and consistently received excellent ratings in the Fujian Provincial Development and Reform Commission’s assessments. The Internet Innovation Research Center was approved by the Fujian Provincial Department of Education as a Fujian Provincial Characteristic New Think Tank (Category A) for Higher Education Institutions, and approved by the Fujian Provincial Women’s Federation to establish the province’s first Digital Economy and Women’s Development Research Center. The team has successively been honored with titles such as the Provincial-level Women’s Civilization Post and the Fuzhou May 1st Pioneer Award. The program has consistently ranked in the B+ tier of the ShanghaiRanking’s Best Chinese Universities Ranking and has been rated as a 6-star top-tier e-commerce program among application-oriented universities by the Alumni Association for several consecutive years.
2024年项目上线国家虚拟仿真实验教学课程共享平台（ilab-x.com），截止目前，课程累计参与实验人数逾千，浏览量近万。
In 2024, the project was launched on the National Virtual Simulation Experimental Teaching Course Sharing Platform (ilab-x.com). To date, the course has attracted over a thousand participants and nearly ten thousand page views.
